Scratch Card Evaluation

Spirit Research have helped many organisations and customers uncover the answers that are often hard to make any sense of.

Our clients asked us to find a way of quickly and cost effectively doing large scale market research or customer evaluation that would provide valid, credible, totally impartial, highly responsive results.

We trialled a number of methods and discovered that scratch cards fulfilled all of these requirements.

Typically we ask 5 questions that take half a minute to answer. Results can be easily and quickly collated. This method is highly effective at one point in time or to measure of change over time.

Our clients have discovered many uses and we have helped them uncover and make sense of information that would otherwise remain locked away.

 A typical approach.

• We meet with you and discuss what it is you would like to achieve.
• We determine some questions for your scratch card.
• We agree a brief and proceed to design.
• We produce three card designs to brief and make amendments until final approval.
• We manage the print process.
• Scratch cards are delivered to you, to be handed to frontline staff or we can undertake the research/evaluation.
• The cards are collected and we collate the results.
• We undertake a review meeting with you to help make sense of the results.

Get in touch to find out how we could help you.