Marketing

Marketing Materials

Drawing on our combined areas of expertise, we produce engaging marketing materials aimed at specific target groups.

The key to this work is in gaining a thorough understanding of the target group, and building this knowledge into the design of the materials. In an age in which we are bombarded with information on an almost hourly basis, marketing materials often make it straight into the recycling bin. By using striking visual designs and clear, accessible language you can feel confident that your marketing materials will grab your consumer's attention - and hold it.
Click here for an example of this work.

Videos

We can research and produce videos tailored to the demands of our clients. An example includes the organisation of a video of four case studies to tell the real story of those that took part in ESF projects in the south east. Our brief was to ensure people from a wide range of backgrounds were included from those with drug dependency and homelessness to those managing their own successful business. This we successfully did with the video showcased at the South East ESF event hosted to celebrate the incredible difference funding had made to people in the region - not an easy task with the high number of people supported by ESF in the region reflected in the budget of £276 million for the South East alone. To film and produce the video we worked with our associate Fiona Adams who herself has won several awards including the Observer Ethical Award 2008.

Publications

We are able to balance the need for high level information about what funding has been spent on, and reporting on performance against regional indicators, alongside information and case studies that really bring to life the difference that learning programmes have had on people from vastly different backgrounds, from people with learning disabilities to successful entrepreneurs.

This is illustrated in our authoring of the publication "Impact of ESF in the South East".

Another example of our work is the publication of high profile case studies of those taking part in the 2012 Olympic "On Your Marks" programme. This included working with our associate Tim O'Sullivan www.timosullivan.co.uk who himself brings a highly innovative and high impact approach to his work. Tim's work includes advertising shoots for companies such as Gillette and snapping David Beckham, to photos of empowerment which include people with a disability.

 

On Your Marks. To view larger images Click here.